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| courtesy spcaLA |
The exclusive Westminster Kennel Club (WKC) Dog Show has banned the meremention of shelter dogs at its event.
They have dropped Pedigree, a long term dog food sponsor, because theydidn't like Pedigree's ad campaign which encouraged people to adopt shelterpets. David Frei, a spokesperson for the show is reported as saying:
“Our show is a celebration of dogs. We’re not promoting purebreds at theexpense of non-purebreds. We celebrate all dogs. When we’re seeing puppiesbehind bars, it takes away from that. Not just because it’s sad, but it’s notour message.”
Really? Pedigree, though often marketing to pure breeds, hence thename Pedigree, does not feel compromised in also addressing the plight ofshelter pets. Shelters, do not feel their message is undermined by ministeringto the needs of homeless pure breeds -often about 25% of their residents -and Ibelieve a message that advocates the humane treatment, appreciation and respectfor all dogs is one that truly celebrates dogs.
In fact, I get sad when watching the fancy breeds in the dog show andimagine them living in puppy mills, and wonder, how many of these less thanfortunate members of this exclusive club will end up in my shelters sad, sick,and homeless.
Now that takes some of the enjoyment out of it for me.
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